They say ‘never get into business with friends’ but that’s exactly what we have been doing for the last three years with our Master of Ceremonies wine range, and now we are doing it again with ‘Pals’, the natural, low sugar, 'better for you' RTD's.
RTD's are back, but not how you would remember them, loaded with sugar and regret. With people becoming more conscious about what they're putting in their bodies, what they eat, what they drink and how it makes them feel, we wanted to create something that would tick those boxes. This is it, Pals, in three thirst-quenching flavours, using only a minimal number of the best ingredients we could source. They’re low in natural sugar (<1.1g per 100ml) coming only from Hawke’s Bay apple juice, but we haven’t compromised on taste, they’re delicious. We’ve used premium, all-natural flavours and real lemon and lime fruit extracts from the Hawke’s Bay. Unlike many other RTD’s on the market, we also only use an extremely clean, high-quality alcohol, hence why Pals are so smooth. Our ingredients are great for our mates who are also gluten-free & vegan + Pals are free from additives, artificial colours and preservatives. All packed into an easily recyclable can, handy since the glass recycling bin has shrunken considerably. We want ease and convenience, Pals is something you can take to a picnic, bbq, summer party or any moment worth celebrating with all the hard yards of mixing a drink already taken care of by our mixologist.
Once again, we find ourselves being the little guys in a big market. We know to succeed and give the people what they want, we needed to stand out from the crowd. As with everything we have done, many hands and minds have been involved. Our pals have always been there to help out and lend their expertise. When it came to the design, our home town, Mount Maunganui, filled with creative souls and free spirits delivered. Sam Baker from Vacation Studios, an incredible self-taught illustrator with a unique style was the perfect fit. With a name like Pals, Sam instantly knew our cans needed their own pals. It makes sense, pals on Pals that you share with pals. Sam nailed it, it’s clean and simple on the front and a party at the back. The little pals catch everyone by surprise, they make people smile, create conversations and we love that we are showcasing a kiwi artists work. Another young guy paving his own way. Pals are fun, just the way life should be.
You never know how these things will go, that is part of the excitement, nothing ventured, nothing gained. Pals stick together, life without isn’t as grand, thick, thin, good times, bad times, all part of the rich tapestry of friendship. Pals, the only thing that beats them, is pals with Pals.